These days just about everyone is a blogger, whether it’s for personal or business use. With so many pages out there, how exactly does one stand out?

The key, of course, is all about the content. Once you get visitors to your site, the reason that they will keep coming back relies upon the fantastic content that you offer them. With this in mind, let’s consider how you can create the most stand-out content possible!


If you want to stand out as a blog, then you need to stay original. You should scan the web for similar blogs and ensure that you are always offering your readers a fresh new spin and insight that the others just aren’t providing.

If your readers have heard something a thousand times before they will have little incentive to keep reading (or to return)! Use all your imagination and really give them something that makes them stop, think, be and inspired and (most importantly) share on social media!


Professional writers make the whole thing feel effortless, but the fact is if you want to create beautiful content, you need to plan it properly. Spend a good amount of time brainstorming the perfect idea, angle or topic and then do your research.

If your writing factual based articles you’ll need the correct info to back it up. Always check the credibility of the sources that you are using to make sure that you can trust the information that they are giving you. (You won’t won’t to get caught out by spouting a load of fake news!) 


When you are starting out, you won’t want to just want to rely upon people finding and sharing your content. You will need to make sure that you promote your content yourself.

Keep sharing it on your own socials and use keywords to drive traffic to your site. The more people you get to your website, the more confidence you will get, and this will inspire you to keep improving.

Some bloggers prefer to use PPC to get traffic to their sites faster. If this is something that you are interested in, then a PPC Agency could help you with this.

Video content

Many people prefer to view a little video content as they find it more exciting than reading. If you are in a position to create some video content for your blog, this could really boost your persona and gain you some more fans!

Video content can allow us to build upon our creativity visually and forge a connection with our audience too. If you’re not sure what kind of video content you could provide, look to your favourites online to find inspiration. 

Ensure that you decide from the onset precisely what your blog is about. Sometimes, people get into a habit of writing on such a wide variety of different topics that the quality is somewhat lost. Focusing on one essential passion of yours that can offer value to others is the best way to go.