SEO is a vital tool for any business no matter what stage it is in. Helping to create a better user experience, giving your business potential to grow and creating more online conversions, there are many reasons why your business should invest in it.
One thing to remember when you are implementing SEO into your business, whether you are using an in-house team or are outsourcing your SEO needs to another agency, is that it is constantly evolving. With the advancements in technology and more businesses investing in SEO campaigns in order to stand up to their competitors, the trends are ever-changing.
So what are the top five trends of 2019 that you should know in order to make your business shine?
1. Voice search
It is clear that the popularity of utilising voice search is growing as the year progresses. As more and more people around the world of all ages are relying on asking their ‘own technological assistant’ to search the web (either to answer a particular question or a key term), it is essential that your website is optimised for it.
But how do you optimise it? Firstly, you need to ensure that the content within your website is written solely for your customers. This metadata (also known as schema markup) can give you that important edge that you need over your competitors and make it easier for your search results to appear when someone uses voice search.
Secondly, you can fully utilise your Google My Business listing. One of the benefits of voice search is that it displays the results that it has found from hyper-local queries. If you optimise your website so that it shows information about it when someone searches for a particular term, your ranking and click-through rate will improve.
2) Customer intent optimisation
As anyone who runs a business or works within SEO will know, it is important that when a user searches for a particular term or question that your website shows up. You should never be writing for the search engine, only for the user.
So don’t bother stuffing it full of spam words – Google will penalize your website for doing that. Also, as it won’t answer what customers are looking for, they will look elsewhere.
This year has brought a trend that makes you truly think about how you are optimising your content. It is not all about keywords, it is also about a call to action, information that adds value to your website and the content being accurate to what your customer wants.
When you are implementing SEO into your business, think about how your user will interact with the search. By putting yourself into their shoes you can see what will influence a sale and what will draw them in.
3) Making a website mobile friendly
The popularity of using a phone for online searches is steadily growing throughout the years. Therefore, you should ensure that your website is fully optimised for mobile. There are still so many websites out there that aren’t mobile-friendly – this is not only aesthetically unpleasing but it also means that your website isn’t fully usable by customers.
As soon as they click on a website that isn’t optimised for mobile, they might look for an alternative. In order to make sure that you haven’t got a high bounce rate, ensure that yours is optimised.
This year, Google has released a mobile-first index, which priorities the mobile version of a website. Even though a desktop website will also show if there isn’t a mobile-friendly version available, it is clear that without a mobile-friendly website, your rankings could drop.
4) A high importance on thought-provoking content
Everyone knows that to run a successful website and have a powerful online presence, brilliant content is key. But this year, the importance of producing thought-provoking content is growing. In order to stand out when a user is searching for something online, you need to think about the impact of the content that you are posting.
People react to engaging and high-quality content that gives a snippet of information about what a business is all about. Perfecting a brand’s image, it will result in an increase in search engine rankings. Internal linking within the content is also essential, as it will increase the value of the content that you are producing and will improve the pages per session statistics which are held in Google Analytics.
5) Local targeting (otherwise known as geo-targeting)
If you are running a small business that relies on attracting customers that live locally or customers that are within the area at the time of searching for a particular product or service, you need to ensure that you focus your efforts on local search optimisation.
Geo-targeting is becoming more prominent this year as search results are becoming more precise. Ensuring that your website is optimised so that it will appear when people type in a term followed by the location is crucial and could guarantee more sales.
You can action geo-targeting through either SEO tactics or through paid ads – whichever you choose, you will see the impact as soon as it starts to rank on Google. Without local targeting, your business might disappear amongst its competitors. It is the goal of any business to rank highly on Google, therefore you should take the appropriate steps for yours to rank highly if you want it to be successful.
2019 is undeniably a year of change and advancements. As the year continues, as will the SEO trends. To ensure that your business is ahead of the game, standing up to its competitors and, in turn, receiving profitable sales, it is important to follow these trends and always keep up to date with them.
You don’t want to be left behind because you aren’t correctly optimising your website – whether you haven’t implemented voice search, written for the customers, made the website mobile-friendly, filled the website with thought-provoking content or enabled geo-targeting. As technology evolves, you need to stay on top.