As a small business, when you start to delve into the world of marketing there are a lot of bases to cover and also a lot of different elements to consider during the time. If you are looking for a way to grow your business and reach the right people this year marketing is essential, and one element in particular which you should look out for is SEO.
Search engine optimisation is the process whereby we use keywords and other things to help our content be more visible to people online. When people search for a term which relates to your company, a good SEO strategy means that you are likely to rank higher on the engine.
If you are unsure about SEO and whether you really need it for your business, let me use some time to convince you.
1. Organic search is huge for business
If you weren’t aware there are several ways that we can generate traffic from our website. Organic is where someone types in a search term and finds our website themselves, a referral is when a link is clicked on a social post or an email and paid is when someone clicks an advert.
The reason an SEO Consultant is so important is that it helps increase organic traffic. Organic traffic is the most natural kind of traffic and it is the most crucial for a business. With a high SEO standard, Organic search traffic is a no brainer.
2. Builds trust & credibility
SEO works in conjunction with web development and design in order to create a clean and simple website which is easy for people to navigate and which also gives the customer all of the information they need about a company and a brand.
SEO allows you to create a cleaner website and this will also allow you to be more easily discoverable upon a search online. If a customer is debating whether they want to do business with you they might look for you online, and if your website doesn’t immediately show up on their results this can put them off as they won’t get a sense of authority from you.
By adding a great website which is easy to find, a customer will build trust in your brand and this will allow them to reach out in the knowledge that you are a credible and reliable business.
3. Better user experience
Think for a minute about looking for an obscure and small company online. If it takes you 10 minutes to find the website before you can even click on it to read its content, would you want to bother?
Unfortunately in this day and age because technology is so rapid, none of us want to be patient and wait for items to load or spend the time looking for them. If your website isn’t easy tpo find right away it will put people off and they won’t want to search for you.
By having an SEO plan you will be able to give your audience a better user experience because they can find your content right away and get the information that they need.
4. Increased engagement in the local area
One of the things which you will want to always use to your advantage when you are a company is the local business you can gain. Think about different ways that you can increase the engagement and interest for people in your local area and be sure to make the most of it.
For example, you can think about using SEO as a tool to attract local custom by adding your location into the keywords of your website and the content. Instead of having ‘dog groomers’, you could have ‘dog groomers manchester’ and pull in people from this local area. Doing this can have a massive impact on your business and your ability to get customers.
5. More conversions
When you acquire a new lead for your business this is the first step in the marketing and sales funnel and you need to be able to pull them through from the lead stage to the conversion stage. SEO is a good way to do this because of the way it will provide helpful content which is relevant to a customer and this will build up your reputation as a brand and your relationship with your customers.
By making your website SEO friendly it will drag more people to the lead stage and the more leads you have, the more people you will be able to pull right through to the buying stage.
6. It’s flexible
One of the great things about SEO is that it is constantly changing and evolving with the times and this can be a huge help for you when you want to adapt and grow your business. When using SEO techniques as long as you stay up to date with it all with a site like MOZ, you will always be one step ahead of the competition and this will have a profound effect on your success.