It’s all well and good including Twitter in your social media strategy, but if you don’t have many followers, then your social posts might not perform as successful as you expected.
By the end of this post, you’ll learn 4 new quick ways to grow your Twitter account and start increasing your engagement.
1 – Tweet regularly
First of all, before anything you need to be an active Tweeter. By this, I mean you need to be regularly tweeting content. Depending on the content you’ll be posting, anywhere from 5-10 times a day is recommended.
If you aren’t already automating your social posts on Twitter, then I highly recommend you look into a social media automation tool such as Buffer or Hootsuite, or if you’re looking for a much more advanced tool with even more features then I would suggest Sprout Social.
For my personal social media accounts, I tend to use Buffer. However, for the social media accounts I manage for my job, I use Sprout Social.
2– Tweeting interesting content
Whilst it’s great to be tweeting regularly, you need to make sure the content you are tweeting is interesting to your followers. Sitting down and planning out what type of content you intend to post on your Twitter feed is a great way to start.
Since I’m a social media influencer, on my Twitter account majority of my tweets are to do with social media, marketing and the odd tech news now and then. These tweets are mostly advice and guides but also the latest social media news. So if you haven’t already, then be sure to follow me here.
3 – Follow Target Audience
Now you’re up to speed with tweeting interesting content regularly, you now need to find your target audience and follow them.
The best way to do this is to use tools like Buzzsumo for finding influencers in the industry you specialise in. Once you’ve found a handful of influencers, make a note of their Twitter handles.
Load up your favourite Twitter management tool that allows you to follow users, for example Tweepi or Crowdfire. Now type in the influencers handle and boom, you’ll then be able to follow that influencer’s audience.
If you are an active Tweeter and the users that you follow check out your account, they may decide to follow back if they like what they see. If that’s the case, feel free to start engaging with them by thanking them for the follow, and maybe ask them a question?
4 – Engaging with Followers and Target Audience
Moving on to the last tip, once you’ve started to gain followers you will want to build a relationship with them. Start to engage with their content, sharing it your followers, liking a few of their tweets and maybe even replying to them.
Engaging with your followers will usually increase the chance of them checking out your profile and engaging back. Not only that, but you will start to build a relationship and they may end up mentioning you to others, which will also increase your publicity.
Majority of the time, when someone mentions me in a tweet sharing an interesting suitable article, I’ll give it a share to my followers. So feel free to keep that in mind!
So there you go, that’s all for this post. Hopefully you’ve taken on those tips and will start to apply them to your Twitter strategy.
If you’ve got any questions or other tips then feel free to comment below.